THE MOJAVE SCHOOL
This project was a complete branding package for a non-profit aimed at bringing kids in rural Nevada a literary education and exposure to college level literary instruction. The logo was derived rom a yucca plant but also reference the motif of a Mojave Desert sunrise. The logo invokes a hopeful future.
CHINA RANCH DATE FARM
This was re-brand for a family owned and operated date farm in California's Armargosa basin. The logo is rustic to not clash with the working-class nature of the place while having the ability to feel-high end to support the expansion into custom products and luxury glamping services. The creation and incorporation of multiple patterns and textures adds to the versatility of the brand to be used for product packaging, signage merchandise, and
CHINA RANCH DATE FARM
This re-brand for a jewelry, furniture and home goods design studio uses the fingerprint motif to convey the handmade nature of the products. Since this brand is personality driven by the maker it was important the the owner feel a strong connection to the brand elements we chose. The initial logo was adapted from the owners first design, updated to be more elegant and functional, and was integrated with a standardized typography. This brand was implemented across web, print, packaging, and retail and merchandising sectors.
